What’s Really in the Fabrics We Love
By Katie Holter, Founder of August & Ivy®
I’ve always loved the look of modern, well-made baby and motherhood essentials. The soft fabrics, the timeless shapes, the calm simplicity of it all. But once I learned what most of those materials are actually made from, I couldn’t ignore it.
Before starting August & Ivy®, I wrote for a newspaper that focused on circular economics, waste, and the impact that manufacturing has on both people and the planet. That experience opened my eyes to what’s often hidden behind everyday products, especially in the textile industry. What appears gentle and natural on the surface can sometimes have a much harsher story underneath.
After having three children in five years, I became even more aware of how much trust we place in the materials that touch our babies’ skin and fill our homes. I wanted to build something that felt safe, honest, and truly clean.
I'll let you in on a little secret... most “bamboo” fabrics aren’t really bamboo at all. They’re rayon or viscose, which is made by breaking down bamboo pulp in a chemical bath. The process uses harsh solvents that can harm workers, pollute the environment, and sometimes remain in the fibers that end up on your skin.
But Katie, bamboo pajamas are sooooo soft and breathable... you want us to give those up? Trust me... I know it sounds crazy!
That’s what got me thinking. What if we could use better materials and still make something comfortable, stretchy, cozy, and breathable? What if softness didn’t have to come at the cost of safety or sustainability?
I wanted something better. Something natural, soft, and made with care. Materials that look refined, feel incredible, and are safe for families and kind to the planet.
That’s why we chose Peruvian Pima cotton. It’s grown naturally, with long fibers that make the fabric smooth, durable, and breathable. It has a high-end weight compared to bamboo yet stays cool and gentle against the skin. It keeps its shape, resists pilling, and gets softer over time.
We’re using these same high-quality, natural materials throughout our line because parents deserve products that are both safe and thoughtfully made.
Every design we’re creating is intentionally developed and protected by patents, blending innovation with purpose. Each one solves a real need while keeping your home and routine effortlessly elevated.
What’s coming is modern, functional, and unlike anything else in the baby space.
We're so glad you're here.
